 5 Best Instagram Tools to Grow and Engage Followers
As of 2017, Instagram had over 800 million active users. That’s a lot of people who could potentially see your brand or product. But simply having an Instagram account isn’t enough. To engage with your audience and create a following, you need to post interesting and engaging content. Other than that, it would help if you also were active and responsive to comments and messages.
Engaging with your followers and having to be online constantly can be exhausting. It’s actually a 24-hour job, and if you slow down, you’ll lose momentum, and eventually, your followers will stop following you. If you’re trying to run a business, it can be hard to find the time to do all of that and still create content that is high quality and on-brand since you already have a lot on your plate. This is where some tools can come in handy.
The good news is that these tools are easy to access, and some of them lie in the palm of your hand. With these tools, you won’t have to worry about staying on top of your Instagram game, and you’ll have some room to breathe while gaining some followers and likes in between. This article will list some excellent tools for driving engagement and gaining followers.
Instagram Insights
This is a tool that is already built into the Instagram app. This feature provides valuable information about your followers and helps you track your progress. It also allows you to see the best time to post, what kind of content gets the most engagement and more.
One of the most essential things in driving engagement is using hashtags. Hashtags are not only a great way to get your content seen by more people, but they can also help you track how well your content is doing. There are a few different ways to find good hashtags. The first is by using the search function on Instagram. When you search for a keyword, you’ll see a list of related hashtags.
IGTV
IGTV is kind of a new feature on Instagram, but it can be instrumental in driving engagement. IGTV is a long-form video platform that allows you to post videos up to 10 minutes long. This is a great way to increase posting more in-depth content without worrying about losing followers who might get bored with shorter videos. Make it better with optimizing your video marketing copy.
Another great thing about IGTV is that you can post vertical videos, which are more convenient to watch on a mobile device. This means that your followers won’t have to turn their phones sideways to watch your videos, making it more likely to watch the whole thing.
Content Schedule
This is a tool that allows you to schedule your posts in advance. This means that you can take some time to plan out your content and make sure that it’s high quality and on-brand, which also means that you don’t have to be online to post new content.
One of the best things about using a content scheduler is seeing how your followers are engaging with your content. This information can be precious in helping you plan future content.
There are a few different content schedulers, but one of the most popular ones is Later. Later is basically a tool that allows users to schedule and publish their posts and track their analytics.
Live Streams
Live streaming is an effective way to connect with your followers in real-time. It’s also a great way to show off your products or services and answer any questions that your followers might have.
One of the best things about live streaming is that it’s very personal and intimate. Your followers will feel like they’re getting to know you and your business more personally. This can help build trust and loyalty among your followers.
Canva
This is an excellent tool for creating high-quality visuals. You can customize what design you would create like presentations, Instagram feeds, Instagram stories, etc. If you’re not a professional designer, then Canva can be a lifesaver. With Canva, you can create beautiful images and graphics to make your content look more professional.
One thing about Canva that makes it a great tool is that it’s very user-friendly, and there’s a wide range of templates to choose from. This means that you can create visuals that are on-brand and consistent with your overall aesthetic.
Milkshake
Milkshake allows users to create a website from their mobile devices. Having a website on your Instagram can help drive engagement because it gives your followers another place to learn more about your business. It also enables you to build a more professional image.
One of the best things about Milkshake is that it’s very user-friendly and easy to use. You can create a website in just a few minutes without prior experience.
Wrapping Up
Driving engagement on Instagram is essential for any business or brand. By using tools, posting high-quality content, and utilizing some of Instagram’s other features, you can quickly increase your engagement, reach, conversion and ROI.
With the help of these tools, you won’t have to worry about your content getting lost in the shuffle and not being able to keep up with the competition. Instead, you can focus on creating high-quality content that will resonate with your followers.
Author Bio
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.
