It is estimated that around half of all the searches are being done on Google via voice assistants. Around 32% of 18 to 64-year-olds presently use voice search tools like Alexa, Siri, and Cortana. Voice search is rising, with about 60% of mobile users doing text...
Source: depositphotos.com There's no single formula for creating the perfect website. And that shouldn't be that much of a surprise. After all, the type of web design that works best for your business hugely depends on the audience you are trying to target, the brand...
Photo by Kelly L on Pexels It's official: video content is here to stay. In fact, Cisco predicts that by 2022, 86% of all internet traffic will be from video. That's a lot of videos. And if you're like most business owners, you've been creating more and more video...
The number of active websites has been growing exponentially in the past few years. Currently, there are over 200 million. To stand out in a market full of competitors, your websites must follow the best practices of an ever-evolving SEO landscape. One way to make...
Designing a good product page can be quite a challenge. You want to stand out but, at the same time, give your audience a format they’re used to. Pages that look nothing like what the customer expected and provide poor UX will see lower conversion and engagement...
Are you looking for the best plugins for your WooCommerce store? With the available WooCommerce functionalities, you can create an online store with basic features. But to offer advanced coupons, set up cookies & policies, store migration, SEO optimization, or...
Photo by Nietjuh_Art on Pixabay In the ever-changing world of digital marketing, it can be difficult to keep up with the latest trends. However, staying up-to-date with these trends is crucial to the success of your digital marketing strategy. With 2023 just around...
E-commerce has been booming for quite a few years now and does not seem to slow down anytime soon. Today, around a fifth of all purchases are made online globally, and according to other, more daring predictions, the number is around $6.4 trillion by 2025. The...
Image via Freepik As the second biggest search engine, YouTube is a potential platform for businesses to expand their digital marketing. Additionally, most audiences today love to see video content, and YouTube has a place for both short and long videos. That’s why...
Image via Pexels The current economic climate is uncertain and ever-changing. As businesses around the world prepare for a potential recession, it’s important to make sure that your website is up-to-date and ready to attract customers. Turn to BosonHub Digital...
AI is a powerful tool that can help businesses improve their SEO. It can analyze data and identify trends that may impact your business. With the help of AI, search engines will be able to personalize search results for users based on their preferences and search...
Image via Pexels The Power of Referrals: Boosting Your Small Business Through Customer Advocacy As a small business owner, you know that customer referrals are a crucial part of growing and sustaining your enterprise. Word-of-mouth marketing has long been recognized...
Image via Unsplash WordPress is the most widely used platform for creating websites. With millions of websites available online, competition to secure the top rank on search engines has become increasingly intense. Luckily, WordPress SEO plugins are here to help....
In today's business world, AI tools are becoming increasingly essential for scaling. Entrepreneurs in the modern age must keep up with advancements in technology to stay ahead of the game, and mastering AI is essential for this. In this blog post, we'll share some...
Source: unsplash.com 87% of shoppers will do some online research before making a purchasing decision. On average, a consumer will read ten online reviews in the process, and they will trust these reviews as much as they trust the recommendations given to them by...
By Alexa Gustavsen Southern New Hampshire University Technology has changed the way companies communicate with consumers and the marketing industry overall. Digital marketing has begun to replace traditional marketing strategies by introducing new platforms to reach...
Photo: Unsplash You’ve worked hard to build up your business, and now you’re ready for the next step: expansion. But before you dive in, several important considerations need to be taken into account. In this article, BosonHub covers the key things you should keep in...
Source: depositphotos.com A beautifully designed website that resonates with your audience is a powerful weapon. And that's not only because it can help you present your brand in a positive light and encourage your audience to perceive your organization as trustworthy...
Image Source Have you ever thought about how people land on your social media pages? What factors affect the traffic? Does creating a specific type of content help in driving traffic? We have put together this write-up to help you decipher the answers to such queries....
Source: Photo by Firmbee.com on Unsplash If you are actively searching for new ways to promote your business, you have probably already heard of backlinks. They are an essential part of link building and can help you drive more traffic to your website, increasing...
Source: unsplash.com A well-designed website is one of the most critical components of a successful online presence. Research has shown that the appearance of a website directly impacts consumers' perception of a brand, with visually stunning design encouraging web...
Image Source: Pexels Working as a freelance illustrator seems like a dream if you like the world of drawing and design, but there is a long way to go to achieve that goal. Working as a freelance illustrator can offer you creative freedom and select interesting...
Source: Unsplash In the internet world, where video content is key, investing in video marketing can be a great way to improve your business conversion rate. By creating engaging and informative videos, you can reach out to potential customers and encourage them to...
Image via Pexels When you are looking to develop your business, you may feel overwhelmed by all the ways you could do so. Fortunately, it is possible to narrow down your optimization strategies. The following are four areas to focus on as you improve your business....
Every website needs traffic, and the more the better! Traffic means sales and sales mean money. The problem is, of course, that it's not always easy to get visitors to your website. Generating traffic can be time-consuming and expensive - especially if you use...
