It is estimated that around half of all the searches are being done on Google via voice assistants. Around 32% of 18 to 64-year-olds presently use voice search tools like Alexa, Siri, and Cortana. Voice search is rising, with about 60% of mobile users doing text...
How to Design Your Brand’s Website with Your Ideal Customer in Mind (+ Examples)
Source: depositphotos.com There's no single formula for creating the perfect website. And that shouldn't be that much of a surprise. After all, the type of web design that works best for your business hugely depends on the audience you are trying to target, the brand...
Expanding Your Video Library: Managing Your Video Content
Photo by Kelly L on Pexels It's official: video content is here to stay. In fact, Cisco predicts that by 2022, 86% of all internet traffic will be from video. That's a lot of videos. And if you're like most business owners, you've been creating more and more video...
7 Best Link-Building Tools in 2023 to Boost Your SEO Game
The number of active websites has been growing exponentially in the past few years. Currently, there are over 200 million. To stand out in a market full of competitors, your websites must follow the best practices of an ever-evolving SEO landscape. One way to make...
Ecommerce Web Design: 6 Elements Every Good Product Page Needs
Designing a good product page can be quite a challenge. You want to stand out but, at the same time, give your audience a format they’re used to. Pages that look nothing like what the customer expected and provide poor UX will see lower conversion and engagement...
14 Best WooCommerce Plugins to Use in 2023
Are you looking for the best plugins for your WooCommerce store? With the available WooCommerce functionalities, you can create an online store with basic features. But to offer advanced coupons, set up cookies & policies, store migration, SEO optimization, or...
Top 7 Digital Marketing Trends of 2023 You Need to Follow
Photo by Nietjuh_Art on Pixabay In the ever-changing world of digital marketing, it can be difficult to keep up with the latest trends. However, staying up-to-date with these trends is crucial to the success of your digital marketing strategy. With 2023 just around...
Boost Your E-commerce Store’s Productivity: Must-Have Automation Tools for Online Retailers
E-commerce has been booming for quite a few years now and does not seem to slow down anytime soon. Today, around a fifth of all purchases are made online globally, and according to other, more daring predictions, the number is around $6.4 trillion by 2025. The...
How to Start YouTube Marketing Journey for Your Business
Image via Freepik As the second biggest search engine, YouTube is a potential platform for businesses to expand their digital marketing. Additionally, most audiences today love to see video content, and YouTube has a place for both short and long videos. That’s why...
Gear Up for an Economic Recession With a Refreshed Website
Image via Pexels The current economic climate is uncertain and ever-changing. As businesses around the world prepare for a potential recession, it’s important to make sure that your website is up-to-date and ready to attract customers. Turn to BosonHub Digital...
How AI Will Change SEO & What You Can Do About It
AI is a powerful tool that can help businesses improve their SEO. It can analyze data and identify trends that may impact your business. With the help of AI, search engines will be able to personalize search results for users based on their preferences and search...
The Power of Referrals: Boosting Your Small Business Through Customer Advocacy
Image via Pexels The Power of Referrals: Boosting Your Small Business Through Customer Advocacy As a small business owner, you know that customer referrals are a crucial part of growing and sustaining your enterprise. Word-of-mouth marketing has long been recognized...
7 Best WordPress SEO Plugins for Boosting Website Traffic
Image via Unsplash WordPress is the most widely used platform for creating websites. With millions of websites available online, competition to secure the top rank on search engines has become increasingly intense. Luckily, WordPress SEO plugins are here to help....
How to use AI tools to scale your business
In today's business world, AI tools are becoming increasingly essential for scaling. Entrepreneurs in the modern age must keep up with advancements in technology to stay ahead of the game, and mastering AI is essential for this. In this blog post, we'll share some...
Using Social Proof to Elevate Trust: 9 Examples of Brands Doing It Right
Source: unsplash.com 87% of shoppers will do some online research before making a purchasing decision. On average, a consumer will read ten online reviews in the process, and they will trust these reviews as much as they trust the recommendations given to them by...
Is a Master’s in Digital Marketing Worth It?
By Alexa Gustavsen Southern New Hampshire University Technology has changed the way companies communicate with consumers and the marketing industry overall. Digital marketing has begun to replace traditional marketing strategies by introducing new platforms to reach...
Expanding Your Business the Right Way
Photo: Unsplash You’ve worked hard to build up your business, and now you’re ready for the next step: expansion. But before you dive in, several important considerations need to be taken into account. In this article, BosonHub covers the key things you should keep in...
7 Web Design Hacks for Attracting and Retaining More Customers
Source: depositphotos.com A beautifully designed website that resonates with your audience is a powerful weapon. And that's not only because it can help you present your brand in a positive light and encourage your audience to perceive your organization as trustworthy...
How To Create Viral Content That Drives Crazy Traffic on Social Media
Image Source Have you ever thought about how people land on your social media pages? What factors affect the traffic? Does creating a specific type of content help in driving traffic? We have put together this write-up to help you decipher the answers to such queries....
What Are Backlinks and How To Build Them in 2023?
Source: Photo by Firmbee.com on Unsplash If you are actively searching for new ways to promote your business, you have probably already heard of backlinks. They are an essential part of link building and can help you drive more traffic to your website, increasing...
How to Design a Website That Resonates With Your Target Audience
Source: unsplash.com A well-designed website is one of the most critical components of a successful online presence. Research has shown that the appearance of a website directly impacts consumers' perception of a brand, with visually stunning design encouraging web...
How to Work As a Freelance Illustrator
Image Source: Pexels Working as a freelance illustrator seems like a dream if you like the world of drawing and design, but there is a long way to go to achieve that goal. Working as a freelance illustrator can offer you creative freedom and select interesting...
How Can Video Marketing Help Your Business Conversion Rate
Source: Unsplash In the internet world, where video content is key, investing in video marketing can be a great way to improve your business conversion rate. By creating engaging and informative videos, you can reach out to potential customers and encourage them to...
4 Areas To Focus On When Optimizing Your Business
Image via Pexels When you are looking to develop your business, you may feel overwhelmed by all the ways you could do so. Fortunately, it is possible to narrow down your optimization strategies. The following are four areas to focus on as you improve your business....
How to Increase Website Traffic for Making More Sales
Every website needs traffic, and the more the better! Traffic means sales and sales mean money. The problem is, of course, that it's not always easy to get visitors to your website. Generating traffic can be time-consuming and expensive - especially if you use...