Image via Unsplash WordPress is the most widely used platform for creating websites. With millions of websites available online, competition to secure the top rank on search engines has become increasingly intense. Luckily, WordPress SEO plugins are here to help....
In today's business world, AI tools are becoming increasingly essential for scaling. Entrepreneurs in the modern age must keep up with advancements in technology to stay ahead of the game, and mastering AI is essential for this. In this blog post, we'll share some...
Source: unsplash.com 87% of shoppers will do some online research before making a purchasing decision. On average, a consumer will read ten online reviews in the process, and they will trust these reviews as much as they trust the recommendations given to them by...
By Alexa Gustavsen Southern New Hampshire University Technology has changed the way companies communicate with consumers and the marketing industry overall. Digital marketing has begun to replace traditional marketing strategies by introducing new platforms to reach...
Photo: Unsplash You’ve worked hard to build up your business, and now you’re ready for the next step: expansion. But before you dive in, several important considerations need to be taken into account. In this article, BosonHub covers the key things you should keep in...
Source: depositphotos.com A beautifully designed website that resonates with your audience is a powerful weapon. And that's not only because it can help you present your brand in a positive light and encourage your audience to perceive your organization as trustworthy...
Image Source Have you ever thought about how people land on your social media pages? What factors affect the traffic? Does creating a specific type of content help in driving traffic? We have put together this write-up to help you decipher the answers to such queries....
Source: Photo by Firmbee.com on Unsplash If you are actively searching for new ways to promote your business, you have probably already heard of backlinks. They are an essential part of link building and can help you drive more traffic to your website, increasing...
Source: unsplash.com A well-designed website is one of the most critical components of a successful online presence. Research has shown that the appearance of a website directly impacts consumers' perception of a brand, with visually stunning design encouraging web...
Image Source: Pexels Working as a freelance illustrator seems like a dream if you like the world of drawing and design, but there is a long way to go to achieve that goal. Working as a freelance illustrator can offer you creative freedom and select interesting...
Source: Unsplash In the internet world, where video content is key, investing in video marketing can be a great way to improve your business conversion rate. By creating engaging and informative videos, you can reach out to potential customers and encourage them to...
Image via Pexels When you are looking to develop your business, you may feel overwhelmed by all the ways you could do so. Fortunately, it is possible to narrow down your optimization strategies. The following are four areas to focus on as you improve your business....
Every website needs traffic, and the more the better! Traffic means sales and sales mean money. The problem is, of course, that it's not always easy to get visitors to your website. Generating traffic can be time-consuming and expensive - especially if you use...
Image Via Unblast In this digital era, video marketing is becoming a big thing for a new generation of entrepreneurs and small businesses as an attractive and focused marketing strategy option. This is because video marketing offers attractive visuals with...
Photo by Myriam Jessier on Unsplash Leads are crucial for your business, regardless of the business size and the industry you belong to. All those leads are only one step closer to converting to paying customers and they keep your sales funnel full, so you can ensure...
 5 Best Instagram Tools to Grow and Engage Followers As of 2017, Instagram had over 800 million active users. That's a lot of people who could potentially see your brand or product. But simply having an Instagram account isn't enough. To engage with your audience and...
With emerging ways of creating content every single day, it’s important to expand the lifecycle of the content in an effective way, so that you can save not only time and money but improve the engagement rates too. Before we could dig deeper into how we can repurpose...
Image via Pexels When it comes to maximizing your business’s growth, there’s no other way around this than by utilizing the power of data analytics to boost your business’s potential far quicker than you could have imagined. Here are more reasons why your business...
Photo by SHVETS production on Pexels Today’s audiences are fickle. With almost-endless choices of content, it’s way too easy for them to move on from one content to another in a second. This means one thing for marketers: they need to use a short, concise marketing...
Image via Pexels In most places in the USA and around the world, the COVID-19 pandemic seems to be coming to a close. While we don’t know 100% when the pandemic will officially end, we do know that its days are numbered. But, some things have changed forever. Today,...
Even though social media platforms are taking the digital world by storm, email communication remains one of the most effective and sought-out marketing strategies. Email marketing is an age-old tactic that still helps businesses get a much higher ROI than any other...
Photo by Solen Feyissa on Unsplash So, you’ve heard the news. Email is among the most worthwhile marketing techniques, generating a whopping $42 for every $1 spent. If you’ve ever taken a digital marketing program, you’re probably already acquaintances. After all,...
Photo by Robin Worrall on Unsplash It's a fast-paced world on social media platforms out there. The trends just keep changing from one year to the next. And social media video trends are no different. Social media and video marketing now go hand in hand. When you...
Image via Unsplash Branding is particularly critical for small business owners. You can connect with your audience, separate yourself from competitors, and boost sales with the right branding. If you want to get your branding squared away, here are some tips presented...
Image via Pexels An impactful marketing strategy is critical to healthy sales. But if you're like many other small business owners, you don't have the resources to hire an entire in-house marketing department. So, what do you do? Fortunately, you can outsource your...
