Source: Unsplash

In the internet world, where video content is key, investing in video marketing can be a great way to improve your business conversion rate. By creating engaging and informative videos, you can reach out to potential customers and encourage them to take action.

For example, one study showed that using the word “video” in an email subject line increased click-through rates by 65%.

In addition, including a video on a landing page can increase conversions by 80%. And if those numbers aren’t enough to convince you, consider that 64% of internet users will likely make a purchase of a product after watching its product demo videos.

So how can you use video marketing to boost your business conversion rate?

1. Videos improve customer engagement

Another reason why videos can help improve your business conversion rate is that they improve customer engagement. Videos can help explain complex concepts in a way that is easy for viewers to understand. In addition, they ca also evoke emotions that lead to action.

If you want to run a marketing campaign for a newly launched product, you may as well create content that ignites interest among end-users. For example, make a marketing video that showcases your brand’s involvement in nurturing green technology to help fight global warming. Use a narrative that viewers can understand and feel your intention right away. They will be more convinced to buy your products if your videos offer a solution that’s closely related to them.

2. Videos explain your products or services well

If you’re selling products or services, video marketing can be a great way to show them off. A well-made product demo video can give potential customers a good idea of what your product is and how it works. 

After all, videos are easy to consume. Creating a video about your brand or product can help you showcase your expertise in an engaging way. Unlike other content, videos explain your products and services way more effectively. They visualize your product and demonstrate how it works, and help customers solve their problems. 

3. Videos are easy to share

Another reason why videos are great for business is that they’re easy to share. With just a few clicks, viewers can share your video with their friends and followers. This increased exposure can help you reach out to more potential customers and improve your business conversion rate.

Social media is a great platform for sharing videos. In fact, social media sites are some of the most popular places to watch videos online. Posting videos on social media can help increase your reach and engagement. In addition, it can also lead to more traffic and conversions to your website.

4. Videos build trust

Videos can also help build trust with potential customers. When people see that you have put time and effort into creating high-quality video content, they are more likely to trust your brand.

With videos, you can connect with customers on a personal level. Unlike other forms of content, videos allow you to show your personality and build a connection with viewers. This connection can lead to improved customer loyalty and more sales in the long run.

5. Videos boost SEO

Videos can also help improve your SEO. Search engines love videos, and they often appear at the top of search results pages. Including videos on your website can help you attract more organic traffic and improve your chances of ranking higher in search results.

Make sure to optimize your video SEO to help you land on the search engine’s first page. Although video content alone is great for your online visibility, not optimizing SEO won’t help you further than existing online without being discovered. That’s why it’s essential to fix your metadata information on videos, such as video title, hashtag, description, and more. 

6. Videos help attract more customers

In contrast to other content marketing strategies, video marketing is very effective in terms of attracting new customers. This is likely because videos are more engaging than other types of content and are more likely to capture the attention of potential customers. There are numerous studies that show how effective video marketing can be. 

Videos can deliver information quickly and compare to other content marketing strategies. Users don’t need to spend so much time getting the same message. Content like infographics and images may convey a similar, engaging experience for users. However, they are limited by the size that they can’t send much information across. 

On the other hand, videos can contain more information in a 2-minute form. Not to mention users can watch and listen to the material at the same time, making this type of content more engaging. 

7. Videos bring more traffic and potential customers

If you’re successful with optimizing video SEO, you’ll be sure to reap benefits like getting more traffic and leads. When your site lands on the search engine’s first page organically, people will put more trust in you. Hence, click your site right away after typing down a matching keyword.

That means the more traffic you’re generating, the higher chance of you getting new potential customers. Remember that videos help people make a purchase decision, then make sure to add your videos on the landing page so visitors can learn about your brand or product quickly.  If you don’t have the ability to develop a quality website in-house to help attract customers, you can do it with the help of a dedicated development team. With this hire, you’ll shift the technical responsibilities to that team and be able to focus more on content issues. 

Takeaway

Video marketing has been a popular option for businesses to consider in recent years. That’s because videos can help improve business conversion rates in a number of ways. One of the many ways is that videos help websites land on the first page of search results. That way, internet users can visit your website right away. 

Videos are also more engaging than other types of content. They can deliver messages in both visual and sound, making this content easy to understand. Moreover, people are used to consuming videos these days. Watching branded videos can help them decide if they want to make a purchase. 

If you’re thinking about using video marketing for your business, consider the benefits it can offer and start creating engaging and informative marketing videos today.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond
Email/Gravatar: andre@breadnbeyond.com
LinkedIn: Andre Oentoro