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In this digital era, video marketing is becoming a big thing for a new generation of entrepreneurs and small businesses as an attractive and focused marketing strategy option.

This is because video marketing offers attractive visuals with explanations that are easy for viewers to understand and remember.

Therefore, video marketing is a powerful way to convince your customers of the quality and sincerity of your business. That way, you can easily gain customer trust and increase conversion sales significantly.

So, you need to prepare and plan your video marketing as well as possible. In this case, you will need a video marketing checklist to help you get through it. Thus, here are five cost-effective ways to get started with video marketing for small businesses.

1. Use Explainer Videos to Tell Your Story

Explainer videos are usually used to explain a product or service. There’s a similar way to brand intro videos. However, brand intro videos only focus on introducing the brand as a whole, while explanation videos focus on introducing certain products or services.

Research shows that 95% of consumers have learned about their products and services through explainer videos, and 97% of businesses admit that explainer videos help their audience better understand their product or service.

Explainer videos generally take less than 60 seconds and have a powerful way to attract audiences. Make sure your marketing video doesn’t contain a lot of jargon and technical words so that your audience can easily understand each message being delivered.

2. Get Creative with Customer Testimonial Videos

Modern audiences prefer to read and check reviews before buying a product or service. Video testimonials are a foolproof way for small businesses to appear more credible. Of course, you can make simple and easy video testimonials to produce and fit your marketing strategy.

This will help potential buyers in making their decisions because in general prospective buyers need to gather information to solidify their desires. Before deciding to buy online, most people try to find out first the testimonials or responses of other users about the product.

The more people who leave reviews of your products and services, the better the visibility of your video marketing will be.

3. Leverage the Power of How-To Videos

Everyone needs tutorials. One type of video that customers need is a video that explains step-by-step anything related to your business. For example how to use a product or a “How-to” start a business.

This type of video is proven to work effectively in attracting customers’ attention and can increase customer interest in your brand because video tutorials are very helpful and inspire them.

The concept of the video tutorial is quite simple, make sure your video provides valuable insight into a common problem in a short, sharable way and can provide a straightforward and specific lesson

4. Repurpose Existing Content with Video Format

As a small business owner, content is the key to your marketing strategy. Instead of spending a lot of time and energy creating written content that your audience is rarely interested in, why not turn that content into shareable videos?

According to a study, 72% of people prefer video content over written text. So it’s time to give your audience what they want. For example, you can turn blog posts into slideshow videos, and listicles into How-to Videos.

These two types of content are excellent content to convert to video format.

Wrapping Up

Every small business needs to grow. To achieve that, of course, will require a long and not easy process. You can start with marketing through videos, videos open up a huge opportunity for people to see your brand.

In turn, you can build relationships with your customers that are based on authenticity. All you have to do is to follow the 4 ways to get started in video marketing that has been mentioned above. It will help your small business to grow and to be able to compete with your competitors.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro