Every website needs traffic, and the more the better! Traffic means sales and sales mean money. The problem is, of course, that it’s not always easy to get visitors to your website. Generating traffic can be time-consuming and expensive – especially if you use pay-per-click methods.

However, there are many free ways to increase website traffic, and I while they take a bit of time, they can be very effective in driving targeted visitors to you site and, hopefully, increasing your sales. Here are some of the best free methods for increasing your website traffic.

Write articles

Article marketing involves writing short but informative articles on subjects related to your product or service and posting them to article directories around the internet.

The secret behind the success of this method is that these article directories allow you to embed links back to your website in the text, or in a separate section called the resource box.

This has two benefits – you get traffic from the article websites as their readers click through to find out more and you get Backlinks which help your website SERP rankings.

Use the power of social voting sites

Sites such as Digg and propeller are great places for getting free traffic to your website. These sites are designed for people to discover and share fresh new content from all around the internet.

Popular sites get voted up, and bad ones are voted down. If your site gets voted up to the front page, then you can get huge amounts of traffic to your website in a very short period of time.

Search Engine Optimization

Search engine optimization can be a very time-consuming endeavor, but the kick back is huge when done properly.

This is why search engine optimization is vital for any website or business owner when it comes to fully optimizing their site to get ranked higher in search engines and pull in website traffic.

Sometimes search engine optimization will be outsourced to companies that specialize in effective optimization to improve search engine rank and website traffic.

This will undoubtedly save a webmaster some time and money but learning DIY (do-it-yourself) search engine optimization is something that is extremely beneficial to any aspiring web entrepreneur looking for website traffic and sales with no monetary investment.

Why pay someone for something that can be done for free? Tools such as SEMrush can help you with SEO as it is one the best marketing tool present out there in the market.

There are several steps that you can take for better search engine optimization for your site. Perhaps the most important is including keywords in the title tag of your web page.

This will help your site rank prominently by the main keyword that you expect website traffic to search for. Whenever your site has multiple pages, it’s suggested that you use a different set of keywords so more keywords are optimized for search ranking and website traffic.

Get social

Create accounts on Facebook, YouTube, LinkedIn, and many other web 2.0 websites that have sprung up in the past few years. These sites enable you to connect with like-minded people and build relationships with them.

It’s a longer-term strategy as you shouldn’t just dive in and start selling. Instead, build your profile and make friends. After a while, your followers will start to trust you and then you can start gently pitching to them.

Be sure to include the keywords you’d like to optimize within the Meta tags and descriptions of your page.

Not only does a description rich in keywords or keyword phrases mean effective search engine optimization but a quality description should entice potential website traffic to visit your website.

Your site content should also be heavy with keywords for search engine optimization.

Free Giveaways and RSS Feed

Giving away free and useful items is a great way to generate more website traffic. If you give away free gifts or resourceful information worth having, then your readers will bookmark and return to you in the future, possibly telling others about your site. Don’t be afraid to give a little to gain a lot.

Adding an RSS feed to your website will gain you more website traffic by extending your online presence through news feeds about your site.

Lastly, in order to gain free or organic website traffic, you need to do your homework on your website by using and correctly applying your meta tags.

Meta tags are what search engines read and not how well your web page looks. Content plus meta tags will pay you dividends in the long haul and will eventually come to provide you with free and consistent website traffic.

Guest Posting

Guest posting is similar to article marketing but can provide much better results. For guest posting, you need to find websites that are in similar or related markets. But, you want to find sites that have more traffic than your website.

When you write a guest post on another website, you get a backlink from a good website and you get direct traffic from the readers of that website.

The key to guest posting is providing value to the readers of the host website. Make sure your article is very high-quality because other website owners care about their readers (hopefully) and want to provide them with quality content.

Do some research and find out what kind of material they’ve already written about. Find a topic that hasn’t been covered or expand on a topic that’s already been written about. Provide something of value for the readers and create a win-win situation.

Buy Advertising

One of the fastest ways to get people to your website is to buy advertising. It’s not the cheapest way, but it’s fast.

Two great resources to start with advertising is Google AdWords and Facebook. They’re both very simple to use and both very effective.

Facebook allows you to target your market based on a large number of factors. You can direct your ad only to females on their birthday, or you can target people who belong to specific groups. Facebook is a great resource for cheap advertising specifically directed towards the market you want.

With both Facebook and Google AdWords you only pay when someone clicks on your ad. It’s called Pay Per Click (PPC). Your ad could be displayed 200 times, but if only 1 person out of those 200 clicks on your ad, you pay for that 1 click.

Conclusion

These all steps for increasing website traffic might take a bit of time and effort but always keep in mind that if your website gets a top page ranking then you could be seeing the benefits for years to come.

ABOUT AUTHOR:

Hey,

I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily.

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