Launching a website is no simple task. There are many variables that factor in during your websites’ creation, and there are many ways to do it. There is no “right” or “wrong” way to do it necessarily, but there are definitely certain things that can make your site look more professional or amateur-ish. In this article, we will be taking a look at some of the most important things that you need to keep in mind when building a new website from scratch.

How Will You Develop It

There are three main ways in which you can develop a website:

  • Do it yourself from scratch;
  • Hire a freelancer or an agency to do it for you (like us!);
  • Use a free or premium template.

There are many different content management systems that you can build your site for. Some of the most popular ones are WordPress, Joomla, Drupal, Magento, and PrestaShop. And of course, there are also various website builders available if you’re intimidated by tome of the common CMS platforms. Each has its own advantages and disadvantages, but in general, WordPress offers the best balance of flexibility and accessibility. Building a whole site from scratch is a lot of work. But, if you have the experience and coding knowledge, there’s nobody stopping you from just going in and doing it all yourself.  This option is viable for very few people. Hiring an agency or a freelancer is a lot easier. They also offer a very personalized approach: you give them your requirements, and they add functions/design features according to them. However, hiring developers can be expensive. Depending on your requirements, you could be looking at a price tag ranging from a few thousand dollars to over a dozen. There also exist thousands upon thousands of various website templates for most major CMSs. Grabbing one and installing it is the quickest and easiest way to get yourself a functional website.  When choosing this approach, all that’s really left for you to do is replace the placeholders with your own content. Even though templates are easy to use, they don’t offer as much flexibility as when developing your own site. For example, if you want to build a restaurant website with ordering and table reservation functionality, most templates might disappoint you. To get the best of both worlds, one thing you could do is install a ready-made theme, and then have a developer add some extra functionality on top of it. 

Choose Your Hosting

There are many different types of hosting that exist for websites. The most common are shared hosting, VPS hosting, and dedicated hosting. The main difference between shared hosting, VPS hosting, and dedicated hosting is the amount of control you have over your hosting environment.  With shared hosting, you share a server with other websites and have little to no control over the server configuration. With VPS hosting, you have a virtual server that is partitioned off from other virtual servers, giving you more control over the configuration and environment. With dedicated hosting, you have the entire server to yourself and have complete control over the configuration and environment. The price differences between shared hosting, VPS hosting, and dedicated hosting can vary depending on the provider, the features offered, and the resources allocated. Generally, shared hosting is the cheapest option, VPS hosting is a bit more expensive, and dedicated hosting is the most expensive.

SEO

There are many aspects of SEO that you should keep in mind when launching a new site. However, some of the most important include developing keyword-rich content, optimizing your site’s architecture and design, and building backlinks. In general, there are three branches of SEO: on-page SEO, off-page SEO and technical SEO.

On-Page SEO

There are a number of on-page SEO techniques that can help improve your website’s ranking in search engines. Some of the most important include:

  1. Optimizing your website’s title tags and meta descriptions;
  2. Optimizing your website’s content for keywords;
  3. Including internal links to other pages on your website;
  4. Optimizing your website’s images for keywords;
  5. Optimizing your website’s URLs;
  6. Ensuring your website is mobile-friendly;
  7. Optimizing your website’s load time.

Off-Page SEO

Off-page SEO mainly consists of building high-quality backlinks that point back to your website from authoritative resources. It’s arguably the most lengthy and tedious process associated with SEO, and can be done for years on end. It’s recommended that you hire a link builder to help you manage it.

Technical SEO

The main aspects of technical SEO include optimizing website code, structure, and content for search engine crawlers; fixing broken links and other website errors; and improving website speed and performance. Search engine optimization never truly ends, so be prepared to be constantly tweaking something for as long as your website is live.

Content

Regardless of the niche that your website will be in, it is worth investing the time and resources into maintaining a blog.  Regular, relevant, and informative uploads not only give your visitors a reason to stay on your resource for longer, but also help your site get discovered in search. Good content also serves as a link magnet, and backlinks are a huge ranking factor in and of themselves. Some tips on creating engaging content for your blog include:

  1. Finding a unique angle or perspective on your topic;
  2. Writing in an engaging and accessible style;
  3. Using visuals (e.g. images, infographics, videos) to break up your content and add interest;
  4. Engaging your readers in discussion and feedback;
  5. Identifying trends;
  6. Keeping your content fresh, relevant, and up-to-date.
  7. Content volume matters. Bigger sites with lots of quality content get significantly more traffic than smaller sites with only a few articles. Consider using an AI writing tool to streamline content creation and help you generate quality content faster.

Even Once The Site Is Launched, The Work Doesn’t Stop

Once you launch your site, it can take a long time until you start gaining any actual traction with it. And while the initial challenge of developing it and setting it up might be over, the hard part is figuring out how to actually get yourself to Google’s page one.