Search engine optimization entails countless aspects. But all SEO activities can be grouped into three types:
- Technical SEO.
If you’re doing SEO, you shouldn’t skip certain aspects of it and only do what you think is most important. To maximize your results, you need to allocate the time and resources into all aspects of search engine optimization.
Today, we will be looking at what the three types of SEO are as well as some of the most important processes behind them.
Most people have a pretty solid understanding of on-page SEO. As the name suggests, it is the process of optimizing your on-page content for search engines, and, most importantly, users.
According to Google, the most basic aspect of on-page SEO is when your page mentions the same keywords as your title. However, you should keep a good text to keyword ratio and avoid stuffing.
Your page structure is also a huge factor. H1, H2, and H3 tags are mandatory to use to not only make your pages easier to navigate, but make them SEO friendlier.
The most important thing about on-page SEO is, of course, the actual content that you publish on your website or your blog.
It always needs to be relevant, informative, and aligned with your users’ search intent. Why are the users searching for a certain keyword? What type of information do they need? Think about this question every time you’re publishing something.
Additionally, Google seems to favor longer-form content, and especially listicles.
Even though meta titles and meta descriptions aren’t technically located on your webpage, they are also considered on-page SEO.
The images you use on your website also require optimization. It’s best to use original images, and provide each one with an alt text, which is a brief description of what is depicted.
Of course, page speed also contributes to your on-page optimization.
There are many other aspects to on-page SEO (like testimonials and videos) but one last thing I want to mention is internal linking. You should always be linking to other articles (both yours and someone else’s) not only to keep visitors on your site for longer, but also because links play a huge part in SEO.
As you might have guesses, off-page SEO refers to your SEO activities that take place off your site.
The most integral part of off-page SEO is none other than link building.
It is the process of acquiring backlinks that lead from other websites to yours. Besides the obvious advantage of people clicking on your links and coming to your website, inbound links are a huge ranking factor.
Links pass on traffic and authority, and serve as an indicator for search engines that your content is of high quality.
Link building is arguably the lengthiest and most tedious process associated with SEO. Typically, links are acquired through blogger outreach, guest blogging which can take countless hours of your days.
I recommend hiring a freelancer or an in-house link builder to help you manage it.
The end result is well worth it: with a solid backlink profile, you will gain tons of new traffic, and secure high placements in search engine results pages.
Additionally, your competitors will struggle to outrank you until they amass a similar or greater amount of inbound links.
Technical SEO is the hardest part of search engine optimization if you have no previous experience with it. You will absolutely drown in it without proper task management.
Let’s start with the easier parts of it.
Duplicate and thin content is considered part of SEO. “Thin” content is articles that are too short, or pages that are almost empty. If you have any thin or duplicate pages, you should do your best to remove them as soon as you can.
Errors, redirects and broken links are another thing you need to keep an eye out for and get rid of as soon as possible.
Your site’s general structure plays a huge role in indexing. You should easily be able to access all of your pages at any time. This isn’t just for the sake of good user experience, but also so that Google’s crawlers have an easier time indexing your site.
Another thing that helps with crawlability is an .XML sitemap. If you don’t have one, you should create one right now. If you have any pages that you don’t want indexed (for example, test pages or pages that you’re only preparing to launch), you can also use a robots.txt file to prevent the crawler bots from indexing them.
Your site also needs to be optimized for quick performance on both desktop and mobile devices. Not only will this help you ensure a better user experience, but will greatly impact your SEO.
Your URL structure also matters for SEO. It’s best to include your target keywords in the URL slugs, and organize your URLs into separate categories.
There are countless other aspects to technical SEO, but one last thing I want to mention is the usage of a Schema markup.
Schema structured data can help you secure rich snippets in google, greatly increasing your click-through rate.
A rich snippet is a little paragraph from your article that is displayed in the SERP as an answer to a question that the user asked.
SEO Never Truly Ends
Google’s algorithms constantly change and your competition never sleeps. So even after you secure high rankings in Google, you can’t stop doing SEO.
It takes a long time to kick in, and even after it does, you need to do a lot of work to stay on top of your competition.
For this reason,, there are many who are leveraging shortcut techniques such as Black Hat marketing to reach the top spots. It might look fascinating and tempting to adopt but it leads to trouble.
To rank on top does require enormous time and effort in terms of SEO but it is the only best way to reach there.
It’s really hard to do on your own, so it might be worth looking into hiring an in-house SEO or an agency to help you out.