Running a small business and trying to stay afloat is hard which is why many companies choose to create a sales avenue on the digital space. For small businesses, resources are limited and running a sustainable digital marketing campaign remains a challenge. We brought to you 4 articles to help you create the right mindset as you start creating your campaign.
This article by Warren Knight highlights five components of the online sales funnel. The main idea is to stay engaged with your clientele throughout every phase of the sales funnel, even after purchase. It’s what makes a breaks a company in terms of long-term growth. This same sales funnel can be used for small businesses, big corporations, and even non-profits.
You can’t just focus on keywords and backlinks when your users are having trouble navigating or they’re not finding relevant content on your site. When users click on an ad that you post that shows up after an impression from a Google AdWords campaign and only spend a couple of seconds on your site, then your relevancy ranking may plummet. This means your site may show up lower and lower on search engine results page. Alex Gabriel does a great job of breaking down things you should look for when you’re going through the data in your Google Analytics.
Keeping up with the ever changing world of SEO can be tough. This SEO checklist provides the basics of what has not changed in awhile. Just remember these items on this checklist and you’ll be on your way to implementing a solid digital marketing foundation. You might as well print this out and hang it up somewhere.
Want to jump start impressions on all of your social media channels? These types of content hold true across almost all platforms. This article would be a great starting point when you’re trying to figure out how to take your content marketing to the next level. This article also highlights something you should always remember when trying to create your content calendar, have fun and be creative.
Have some suggestions of articles that you would like to see on this list? What about some questions? Post below!