Is your company revamping its website and planning to introduce an SEO strategy? Or are you a student who wants to learn the techniques of SEO and make a career in that field? If so, you’ve come to the right place. Here we will discuss the top SEO strategies to help you start developing your website. But first, let’s get an overview of SEO.
What is SEO?
Search Engine Optimization or SEO, simply put, is the process of optimizing your website for search engine results. Having SEO on your website helps make it more visible, so when people search for anything related to your business, you may appear as the first result.
So basically, what happens is that with the help of bots search engines crawl every site they come across and then index them according to the quality of their content. You can imagine it as how a librarian arranges books in the library in their designated segments.
So exactly how a librarian is aware of what book to give you based on the topics you asked for, the search engines are also aware of what web pages to present you with when you type a certain query on the search engine.
There are quite a few types of SEO, but the top three you should know about are off-page,on-page, and technical SEO. These SEO techniques consist of optimizing your website content, link building, and also proper SEO management.
Even though it does sound confusing at first, the path to becoming an SEO expert isn’t that hard. But if you want some guidance on how SEO works and want to get a thorough understanding of it, then you can consider enrolling for an online SEO Course where you will be taught by industry experts in the techniques of SEO.
Once you get a hang of how SEO works, it will be quite a fun journey for you. But for now, let’s discuss some effective strategies that can help you rank higher in the search engine.
Content Optimization is when you write content intending to make sure that it reaches a large audience. You can optimize your content by writing an article using the right keywords that will help you rank. Blogs with good optimization are one the easiest ways to up your website ranking.
Also when writing blogs for your website along with keywords there are other aspects that you must consider. Such as the correct density of keywords, the length of your copy, making sure that it has good readability, including meta title and meta description along with some visuals with alt text. When used properly these aspects make up for a great SEO strategy by themselves
The main hero of every SEO strategy is keyword research. When proper research is done you may find keywords that you can have your website rank in. You can create content around the main keywords and then also include those keywords in your website URL, meta description, and meta title to increase your SEO score.
You can find keywords, develop their lists and arrange them according to the specific topics by using tools such as SEMrush, Ahrefs, and Keyword Explorer. You can also know which keywords your competitor is using with these tools.
Revamp Your Old Content
One of the important processes that usually goes unnoticed is revamping or repurposing your old blogs. A blog that may have ranked in the top positions today may not be in the same position the next time. Search engines regularly crawl through new websites or content they come across and if they find any content that is more relevant to a particular keyword than they might put that website in the top position.
That’s why it is necessary to revamp your website. Existing content may already have a certain number of readers so instead of creating new content in all, you can just add extra relevant content and boost your website performance.
Include Visual Content
Everyone loves visual content, we as humans are always more attracted to visual things. From a young age, we are wired in such a way that we preferred books with visuals rather than just words. So, it is a no-brainer that every content needs a visual to go along with it if you want to engage your audience.
According to a study conducted by Skyword, it was found that compared to non-visual content, visual content gets 94% more views. Visual content makes your blogs more appealing and less boring from the point of view of the readers. You can include visual content in the form of infographics, photos, featured images, stats, etc.
Invest In Backlinks
A core part of SEO is link building. Link building helps make your website more credible and also gets leads to your website. It is necessary for you to make content that is data-driven and provide informational content. You can add images and infographics to increase the appeal and value of your content.
If your content is valuable and has a good ranking then various websites may link to your blogs in their content. Thus, creating a backlink for your website. Internal linking where you link your own web pages in your own blogs is also one method of backlinking. Many interlinks from different pages leading to a particular webpage of your website help search engines realize that the page is important.
With this, we conclude the list. By now, we hope you won’t be so stressed about developing your next SEO plan. Just make sure to include every point we have mentioned in your SEO strategy and you are good to go. You can also learn Copywriting to upskill your SEO game because usually, they both go hand-in-hand in the content optimization process.
Nevertheless, if you wish to explore more of the digital environment, especially marketing, then we recommend that you take an online digital marketing course that covers not only search engine optimization, but also other elements of digital marketing, such as advertising, social media marketing, and Google AdWords.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times and Youth Magazine to name a few.