It may be bizarre, but colors strongly influence a user’s experience, which may also mean more or less business for you. How does color exactly do this? The answer is Color Psychology, which is the study of hues and how they can influence human behavior. Colors are marketing aides that have an effect on how customers see your business and product. Choosing the right colors for your website should correspond with what product you are marketing. This blog post explores how your website’s color scheme is affecting your clients’ experiences.
Choosing the Appropriate Color Scheme
Depending on what you are marketing, your website’s color scheme should correspond with your product. For example, you are marketing something luxurious like leather products, and then you would use a dark color scheme, primarily of black. Colors that are seen by your customers will unconsciously give them an impression of what you are selling. Thus, it is important to use the appropriate color scheme based on your business, not simply because it looks good. Other popular examples of utilizing good color scheme are Chase Bank, PayPal, and Capital One. All of these brands are have a market that requires users’ trust. Their websites color scheme is mostly blue, which color psychologists have seen to be related to values like trust, peace, and order. Just make sure that you are using the right color scheme that will suggest the traits you desire.
When to Use Bright Colors
Bright Colors can be tricky. Many brands use bright colors to suggest excitement, playfulness, and happiness. However, colors like yellow have been seen to function as warnings, and this can often turn down customers. For example, a wet-flora caution sign is yellow, which will be an odd color scheme if you think about it. Use bright colors like, light green, pink, and light blue instead, if your business is marketing something fun and playful. However, stay away from colors like yellow because these will often reduce website engagement rather than increasing it.
Dark Colors Have a Sophisticated Effect
In contrast to bright colors, dark colors are more for the sophisticated markets like leather, luxury cars, and other high-end markets. Using dark colors properly can give your clients a sense of luxury and timeless technique for your product. If this is what you are aiming for, then use a dark color scheme for high-end products. Also, as clients enter your website, the colors that they will see often give them a sense of what the product is. However, this mostly happens unconsciously. A website that is selling a high-end product should have a dark color scheme to increase engagement as well.
Colors can be a tricky subject, especially when you are designing a website and you have no idea that you can use colors to benefit your business. Utilizing color psychology will improve your client’s experience on your website, which will get you more engagement. Also, having the appropriate color scheme will make your website look more professional and well made. Boson Hub has expert designers that use the right palettes at the right time. Boson Hub will design your website keeping color psychology in mind so that your website will be nothing but stunning.